Flashmobs are nothing particularly new - you've all seen Iprov Everywhere's "Pantless Subway Riding" and so on.
Last Thursday, in London's Liverpool Train Station at 11am, T-Mobile Britain performed what could be called a Stunt Ad. And, dammit, it worked. Look at the faces of the people who weren't in on the deal. They're having a blast and I'm sure it would have been magical to witness live.
There's another piece of footage running about on the Interwebs showing regualr people being interviewed as they left the station. In it one woman says "I was in a bad mood when I arrived at the station this morning. Now I'm not." Wow.
1 hour ago

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